Business Meets Data

MISsimulation.com is an interactive, business simulation game created by professors, for professors, teaching business information systems courses. The simulation provides an engaging, hands-on, competitive exercise that demonstrates the importance of data and information systems in decision making. MISsimulation.com is set in a neutral, yet popular, domain of a political election campaign, where the strategic use of data has been the dominant topic of news. This allows for participation and learning opportunities for students of all academic backgrounds.

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MISsimulation is based on real-life use of data in election campaigns. Students use simple data analysis techniques to identify strategic priorities, improve operational effectiveness, increase their return on investment, and ultimately, gain competitive edge.
Watch: PBS Digital Campaign Watch: Individualized Marketing
Professor feedback

Students at our college have developed a negative perception of the business IS courses. They viewed them as too technical for business students and too high level for computer science students. It was with the introduction of MISsimulation.com that we, finally, were able to link the two together. Students apply technical tools to solve business problems!

Student feedback

Prior to taking a course that featured MISsimulation.com I have worked for a major cable company in the customer acquisition and retention department. It was not until playing MISsimulation.com that I have fully understood how, and more importantly, why, the prospect lead lists were generated from the company’s database.

Wide Availability

MISsimulation does not require the installation of hardware or software. The simulation game utilizes the latest cloud based technologies. It is compatible with all popular PC, Mac, tablet, and smart phone browsers.

MISsimulation.com has been implemented by higher education institutions as a department wide course curriculum standard for business information systems courses and by individual instructors teaching an MIS course.