Business Meets Data is an interactive, business simulation game created by professors, for professors, teaching business information systems courses. The simulation provides an engaging, hands-on, competitive exercise that demonstrates the importance of data and information systems in decision making. is set in a neutral, yet popular, domain of a political election campaign, where the strategic use of data has been the dominant topic of news. This allows for participation and learning opportunities for students of all academic backgrounds.

MISsimulation is based on real-life use of data in election campaigns. Students use simple data analysis techniques to identify strategic priorities, improve operational effectiveness, increase their return on investment, and ultimately, gain competitive edge.
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Professor feedback

Interestingly, the biggest payoff I have received from incorporating in my course curriculum was the added fun, not only for my students, but for me as well.

Student feedback

Prior to taking a course that featured I have worked for a major cable company in the customer acquisition and retention department. It was not until playing that I have fully understood how, and more importantly, why, the prospect lead lists were generated from the company’s database.

Wide Availability

MISsimulation does not require the installation of hardware or software. The simulation game utilizes the latest cloud based technologies. It is compatible with all popular PC, Mac, tablet, and smart phone browsers. has been implemented by higher education institutions as a department wide course curriculum standard for business information systems courses and by individual instructors teaching an MIS course.